The world of the trade show is constantly evolving and changing. New technologies, new techniques, and new way of doing things are always emerging. Part of the drive for innovation and change is that it is an extraordinarily competitive world, and every business is fighting hard to try and catch the attention of their target market, start an engaging conversation, a conversation that they can hopefully convert to a sale or at least a very warm prospect.
What is a trade show display?
A trade show display or trade show booth is a device used …